Simulacra Studio is born! Founded by Photographer Francois Boutemy and Designer Chris Charalambous, the new company found residence as part of artist's community Whirled Arts, co habiting with an Art House Cinema potters, painters, woodworkers, a film maker and a sound studio.
After a year in business Simulacra Studio already have regular collaborations with high calibre clients such as Ralph Lauren under their belt, plus proximity to Brixton Academy means music press giants NME book Fever Ray, Maximo Park & Bombay Bicycle Club to shoot with us round the corner.
This year was our year of Independence as we sought out lots of small, independent fashion and retail labels, revamping their websites, branding, graphics and product photography. Clients included T and F Slack Shoemakers, Slack Cycling, Black Truffle, Peter May, Les Couilles Du Chien, Duro Alowu and more...
The Brixton Pound launched this year and Simulacra Studio were supporters from the off, notable projects included creating the website for Lambeth Wide Open, an artist portal funded by Lambeth Borough Council and shooting Full Monty and Slum Dog Millionaire screenwriter Simon Beaufoy and English Indie Rock band The Cribs.
Chris Charalambous temporarily leaves the fold to take up an offer he can't refuse, becoming Creative Director at Quintessentially. Simulacra Studio is taken under the wing of this large company and we benefit from several new, big photography and publishing opportnities down the line.
This year we realised finally we'd outgrown our premises, so begun the long hunt for a suitable new building, this was no small feat. One spot was fully lined up, deposit paid, then on the day we were set to move in it dawned our immediate neighbours were a breakers yard. The estate agent forgot to mention this and oddly every visit seemed serene. Sadly the sight of a JCB feeding a bus into a crusher scuppered the venture from there, eventually settling on the former Brixton East Station.
Simulacra Studio leaves Whirled Arts and finds a new home in the former arches of Brixton East Station on Barrington Rd, SW9. The building was delapidated and semi derelict on commencement of tenancy but the studio crew refurbished from top to bottom, transforming everything into a state of the art studio, with adjoining bar.
Clients included Ralph Lauren, EMI, Rizzle Kicks, Daisy Lowe and Schon Magazine while Simulacra Studio Director Francois shot for two publications in print, Gentleman and 100 Most Iconic Wine Estates released by Quintessentially Publishing.
Simulacra Studio receives runner-up prize in the highest growth category at The Lambeth Business Awards. Clients this year includes online giants ASOS, DJ Charlie Sloth, concierge company Quintessentially, regular shoots at Ralph Lauren, finishing off the year with shooting The Conran Christmas Gift Guide which went out as a supplement in all relevent press.
After many years of running parties and late night gatherings at the studio on temporary event notices, this year saw the birth of new company Simulacra Studio Events to meet rising demand, becoming a fully licensed venue in the process. The events are nothing but are varied, club nights, product launches, exhibitions, cabarets and theatre shows, wine tasting, soirées and shindigs of every description including some big names, boiler room sessions and a nod from Time Out calling the venue 'one to watch for 2015'.
This year Simulacra Studio co-founded Sodium Burn Creative, a photo studio and design agency with original partner Chris Charalambous on the Greek island of Paros in the Cyclades. The agency aims to bring high quality design and branding to businesses on the island which include luxury villas, hotels and restaurants and host studio and location shoots encompassing the unique beauty of the region. 2016 was also Simulacra Studio's 10 year business anniversary.
2017 saw Simulacra Studio take the London license for The Photo Academy , international photography workshop providers operainting in Paris, Brussels, New York, Toronto, Vancouver, Montreal, Helsinki and Geneva. The workshop program includes beginner level, indrodoctury classes, more avanced, artistic development courses, private classes and masterclasses, both in the studio and out on location aroung the city. Classes have a maximum of 7 students to keep the tuition hands on and specific to individual's needs.